Four Top Tips to Reach Your 2015 Fundraising Targets
We might be in December already, but it is never too late to make the extra effort to boost your fundraising. Here are four top tips for attracting extra donations and ensuring you reach your fundraising targets this calendar year.
1) Pick up the phone – Focus on high-level or regular donors who have previously given in the lead up to the end of year and be prepared to take a donation over the phone. Be upfront about the reason for your call and gracious if they do not wish to donate. As well as attracting last minute support, this exercise can give you valuable feedback on your fundraising efforts and help connect personally with your donors.
2) Send a Booster Letter – If you have an active direct mail appeal, a booster letter can be an effective way of “boosting” donations. You must carefully consider the content of your booster letter to ensure you are not seen to be hounding your supporters. The letter should be a gentle reminder for people who may have forgotten to donate. You may wish to update people on the progress of the appeal or share a story about the impact of donations already received.
3) Use social media – If your organisation has a social media presence, make sure you both remind and motivate supporters to donate. There will be a lot of messages about donating out there, so make sure yours stands out and gives people a compelling reason to act quickly.
4) Ask your staff – There is no-one more aware of your organisation’s good work than the people who are engaged in doing it. Your colleagues are a captive and passionate audience who may surprise you with their generosity. Having staff donations matched by the CEO or Board is an excellent way of encouraging support and building a culture of giving from within the organisation.
At OKP we are dedicated to helping you make the most of your fundraising efforts. If you would like more information about what we do and the services we provide please call on 1300 721 799 or email email@example.com