Why you should fix something that isn’t broken?
We have all heard that old adage, “If it ain’t broke, don’t fix it” and many of us have used it as an excuse to maintain the status quo. However in a highly competitive fundraising environment, this piece of advice will allow your competitors to not only overtake you, but leave you by the wayside.
No matter how successful your organisation has been in the past, it is never the right time to rest on your laurels. We see this in the strongest businesses and organisations. Those that look to the future and amend their structure and strategy to future projections and possibilities, continue to maintain their strengths, whilst those who fail to introspect and review fall behind and often struggle to regain their footing and market share.
Companies that are successful are those who are aware of not only their internal resources and capabilities, but also external opportunities and challenges that need to be addressed, before becoming a problem. Apple and Google are two of the most recognised and celebrated companies worldwide, with both being ranked number 1 and 2, respectively, on Fortune’s World’s Most Admired Companies. Despite being at the top of their game (and the top of their individual sectors) both companies continue to amend and develop their projects, operations and products encouraging innovation, instead of reacting to issues when they arise.
I’m reminded of the Jonathan Safran Foer quote, “Everything is the way it is because everything was the way it was.” In order to ensure that as an organisation, or an individual is successful in five years you have to do to the work now. What is working for you now, may not be working for you in the not so distant future. We can use the cautionary tales of companies and Kodak and Nokia as examples of what happens to strong business who continue on with operations, not taking stock of current and future opportunities to be taken advantage of. Only now, after years of struggles and financial challenges, are both these companies finding their footing and begin to crawl back up their industry ladder.