Fundraising is a moving beast that requires even the most experienced practitioners to continually seek out opportunities for learning and development. While there are many ways you can educate yourself, nothing beats the knowledge and insight you gain from personal experience as a donor.
Being a donor isn’t about spying on your competition. It is about walking in a donor’s shoes and experiencing first-hand what it feels like to support a cause that is important to you. It is an unparalleled learning experience which gives you a valuable insight into donor motivations and preferences. It helps you to better understand barriers to giving and allows you to feel the power of engagement, genuine gratitude and the ability to make a difference.
As a donor you will be exposed to effective methods of fundraising and have the opportunity to see best practice and emerging trends in action. You might also see some things that don’t work and have the chance to learn from the mistakes of others.
You don’t necessarily need to support organisations similar to the one you work for. It is more important that you choose organisations that resonate with you personally and that have a vision you believe in. Spreading your support over a range of organisations will enable you to experience a wider range of fundraising approaches.
You might also want to consider varying the kind of support you provide and include one-off, annual, regular and online donations in your repertoire. You could also look at becoming a bequestor, attending fundraising events and volunteering your time. Whatever you choose to do, you are bound to learn something you could not get from a text book, blog or article online.
Looking to accelerate your fundraising income in 2019 and beyond?
OKP Philanthropy & Marketing can assist your organisation with:
Direct Mail Appeals – Appeal Letters – Fundraising Strategy – Major Gift Programs
Please call 1300 721 799 or email firstname.lastname@example.org