It’s ok to have a big head about your cause…
The recent G20 Summit was a huge event for Australia, with world leaders, key thinkers and the international media all rolling into town for a long weekend of financial decision making and the spectacle that surrounds it. Among all of this, local and international organisations were working their hardest to get some air time for their cause of choice. The result was some amazing visual campaigns: 350.org had hundreds of people burying their heads in the sand, climate guardian angelstook to the streets at a huge people’s rally, and PETA broke out the body paint.
One media opportunity that the OKP team particularly loved was the Big Head photo shoot that Oxfam staged. Wearing life saver outfits and giant heads depicting world leaders, Oxfam drew attention to global inequality and asked leaders to act now to tackle the issue. “The rising tide of inequality is a critical issue not only affecting the world’s poorest nations, but almost all G20 countries as well,” Dr Helen Szoke, Chief Executive of Oxfam Australia said. “Getting people to Southbank dressed up as our world leaders in lifeguard costumes is a light-hearted way of making a very serious point.”
Has your organisation found an interesting way to visualise your message for the media or the general public? Tweet us at @OKeefe_Partners with your photos and we’ll share our favourites.