The Three Biggest Fundraising Myths Debunked

After our recent blog debunking Acquisition myths, followers requested we tackle
more common misconceptions. So today we are looking at three big fundraising myths
that may be limiting your success.

Myth # 1: Planned giving efforts are wasted on the younger generation

Planned giving whether through major gift or bequest arises when a donor is deeply engaged and
connected to your organisation. The best time to start building that connection is at the beginning of
the relationship. It is also never too early to start educating donors about the power of planned giving
and creating a culture where planned giving is seen as a valuable way to provide support. This will
ensure that when the younger donor in a position to make a significant contribution, they will be open to an approach, that is if they don’t come to you first!

Myth #2: It’s all about who you know
While it can be helpful to begin a fundraising campaign with a list of excellent connections who have
deep pockets, it’s not all about who you know. It is sometimes just as much about what you know. With
the right strategy, insight and knowledge, you can grow a prospect list from nothing. More important
than knowing the right people, is knowing how to make an approach and engage your prospects in a
way that will secure their involvement irrespective of a previous relationship.

Myth #3: The main aim of fundraising is raising funds
This is perhaps the biggest myth of all. The focus of your fundraising efforts should be relationships.
Fundraising is a people business and giving a very personal act. When you acknowledge that and put
effort into growing relationships with new and existing supporters, the money will come. Those who
chase the dollar will find it hard to attract and retain supporters.

 

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Looking to accelerate your fundraising income in 2019 and beyond?
OKP Philanthropy & Marketing can assist your organisation with:

Direct Mail Appeals  –  Appeal Letters  –  Fundraising Strategy  –  Major Gift Programs

Please call 1300 721 799 or email enquiries@okp.com.au

 

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