5 Clever Ways to Thank Your Donors
Now that donations to your mid-year appeal are rolling in (hopefully), the time has come to focus on thanking the people who have so generously supported your latest campaign. While most organisations will send out a traditional thank-you letter, why not do something that will set you apart from the competition. Here are a few suggestions for “out-of-the-box” ways to thank your donors.
1. Get Your Beneficiaries to do the Thanking
A thank you letter from a person who has benefited from past donations will amp up the feel-good factor for your donors and help demonstrate the value of their support. Including photos will make the thank-you even more powerful.
2. Ditch the Template Letter
Nothing says “I want to thank you personally” better than a personal hand-written note or greeting-card. Your message does not need to be long – just warm, genuine and personal. If you do not have the resources to send personal notes to all your donors, segment your thank you list and send to a selection of your supporters. You may also want to consider enlisting the help of volunteers to write the notes.
3. Say “thank you” on Twitter.
When collecting donor information, ask for their Twitter handles (eg @JohnJSmith) so you can tweet at them to say “thank you.” This is a quick and free way to engage your younger donors, while helping to grow your profile and build a reputation as an organisation that genuinely appreciates its supporters.
4. Get personal
Make the time to call donors and thank them personally – it will be well worth the effort. According to the study Donor Centred Fundraising, Donors who received a thank you phone call from a board member gave 39% more the next time they were solicited. After 14 months, those called were giving 42% more. Just as with hand-written notes, this is something you can do for a select group of donors or a task you can get trained volunteers to do.
5. Host a “Thank You Event”
Hosting a thank you event will give you the opportunity to thank your donors in person and further engage them in your work. The event does not need to be elaborate or expensive. It could be someone as simple as a tour of your premises/facilities, a morning tea or a lecture. Even the people who do not attend will be happy to be asked.
When it comes to thanking, it is hard to go overboard, so don’t limit yourself to one method. Add a hand-written note to your traditional thank-you letter or follow it up with a personal phone call. Regardless of what method or combination you choose, your thanking efforts will always be rewarded and help you to build a donor-base of loyal, engaged and generous supporters.
If you need some more pointers on effectively thanking your supporters, OKP can help. Please call 1300 721 799 or email firstname.lastname@example.org.