Silver lining in the virus crisis

There is immense power in positivity, particularly in times of fear, panic and uncertainty.  Staying positive gives us strength to overcome challenges, allows us to see what it important and helps us to find creative ways forward.   Positivity enables us to make lemonade out of lemons.  

As the Coronavirus crisis continues to escalate, OKP Philanthropy & Marketing urge our industry colleagues to stop worrying about the things they can’t control and focus their energy on identifying the opportunities available to them.  With many fundraising staff working from home and events off the table for the foreseeable future.  Now is the perfect time to devote to channel resources into one of these activities.

  1. Audit & review your fundraising programs

Sometimes the best way to move forward, is to look back.  An audit and review of your fundraising programs will reveal your fundraising strengths, while identifying barriers to success and evaluating financial risk.  This will allow you to maximise the success of your existing programs and channel your resources into areas where they will have the most impact.

  1. Strengthen stakeholder relationships

Fundraising is a people business and it is important at a time like this to ensure your people feel valued, informed and essential to your cause.  With so many people working from home, your are more likely to catch people on the phone or in front of their computers. So why not ramp up your communications and get on the front foot with your supporters.

  1. Embark on a feasibility study

Do you have a new project or program in mind, but lack the confidence to proceed?  A feasibility study will not only confirm if the time is right, it will arm you with valuable information to make the endeavour a success.

  1. Develop a fundraising Case for Support

The Case for Support is one of the most valuable fundraising tools.  It communicates your organisation’s vision in clear, compelling and engaging way that inspires support and motivates people to give.  It can also help to get your board, management team and other internal stakeholders all on the one page.

Need help turning lemons into lemonade?

In these challenging times, OKP Philanthropy & Marketing is more dedicated than ever to helping fundraising organisations achieve their vision.  Our team of fundraising, philanthropy & marketing experts are only a phone call away for advice and support. Call Julie Johnson on 1300 721 799

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