Get a New Point of View

This image perfectly illustrates the value in looking at your fundraising from a different perspective. From a different point of view, six becomes nine, suddenly giving you more than you ever thought possible.

Seeking out a new point of view on your fundraising activities or program as a whole, can help you to identify new opportunities, improve processes, strengthen relationships and ultimately raise more money. It will also support creativity and get you looking outside the box for effective solutions to the challenges you face.

Seeking perspective will also help ensure you don’t get left behind in today’s fast-paced world. It is important that our industry leaders keep an eye on the horizon and anticipate emerging trends, so that they can stay ahead of the curve and respond accordingly.

There are a number of ways you can go about gaining perspective, but here are three to get you started…..

Ask Your Team – Regardless of your position within an organisation, you can always benefit from engaging the people you work with.  Make the most of the collective knowledge, experience and passion within your team by creating opportunities to share information and ideas. Also look beyond your fellow fundraisers and involve staff engaged in service delivery or working directly with beneficiaries. As well as broadening your perspective, this approach has the added benefit of getting everyone on the same page and making a stronger, more cohesive workforce.

Ask Your Donors – Knowing how donors perceive your organisation is essential to developing effective communications and fundraising activities.  Without that insight, you cannot properly educate, inform and inspire you supporters. You will also have trouble building trust and donor confidence to the level necessary for higher-level giving.  Making the effort to look at things from your donors perspective will help you be more targeted and strategic in your approach, while deepening engagement and building loyalty to your cause.

Ask a Third Party – Sometimes what you really need is the fresh perspective of a team of fundraising experts.  Engaging an external agency, like OKP, gives you access to professionals with an intimate knowledge of the fundraising environment and a wide range of experiences.  An outside perspective may help inspire new ideas, provide valuable insight, smooth the process of change, reveal hidden problems, expose better approaches and bring your operations in line with industry best practice.

A well-managed volunteer program will deliver multiple benefits to both the organisation and the volunteers.  Volunteering creates opportunities for people to be a part of something greater and create positive change. It enables organisations to break free from financial limitations and be bolder in their vision.

No matter how you choose to gain a fresh perspective, there is always something to gain from taking the time to look at the bigger picture.  If you need help getting started, or want to benefit form the perspective OKP can provide, please call on 1300 721 799 or send an email to


Contact OKP on: 1300 721 199 | |

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