Don’t Jump!

While it can be tempting to jump straight into a new fundraising initiative while levels of excitement and motivation are high, taking the time to evaluate and prepare will greatly increase your chances of success. 

A Feasibility Study is a crucial starting point for any organisation looking to invest in a major new initiative – whether it be a new project, a new approach, a new campaign, a new income stream or an organisational restructure.  It is essentially a market research tool used to;

  • Test an idea/plan in the marketplace
  • Highlight key opportunities and challenges
  • Learn more about stakeholders
  • Determine a strategic program of action

A Feasibility Study is also an excellent way to engage stakeholders and take them on your journey. It can help get a reluctant or cautious leadership over the line and give them the confidence needed to take a risk or commit to an investment.

Undertaking a Feasibility Study will give you a fresh perspective on both your new initiative and your organisation, strengthening your business and building resilience.  It will help you see the bigger picture and take into account environmental factors that may help or hinder your progress.

Sometimes, a Feasibility Study can raise a red flag that prevents an initiative from proceeding. We have seen a number of cases where costly or damaging mistakes have been avoided.

While it is certainly possible to conduct a Feasibility Study in-house, it is often more beneficial to engage an impartial third party, like OKP, with the expertise and experience to conduct a thorough examination. Conducting Feasibility Studies is one of OKP core services and we have an excellent reputation for reports that are insightful, relevant and most importantly honest. In preparing a Feasibility Study we work closely with our clients and their key stakeholders to gather the relevant information, which we then combine with an external perspective gained through our Giving Trends research.

“As we commence our fundraising efforts it is important for us to understand our community’s inclination and capacity to contribute. The feasibility study conducted by OKP provided us with great insights into the philanthropic profile of our community. It exploded a few myths and preconceived notions about who might or might not be involved and it provided us with a starting point from which to begin a sustainable fundraising campaign.”

Dr. Mark Merry, Yarra Valley Grammar

Looking to grow your fundraising income in 2018 and beyond?
Recent Giving Trends data reveals the key areas to invest in are:

Major gift programs
Capital Campaigns
Online Giving

For more information about the fundraising and development services provided by
OKP Philanthropy & Marketing, please phone 1300 721 799 or email



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