Do You Donate?

Being a Good Fundraiser Starts with Being a Good Donor

Without a doubt, the best piece of advice I received as a newbie fundraiser, was to become an active donor.

Being a donor isn’t about spying on your competition. It is about walking in a donor’s shoes and experiencing first-hand what it feels like to support a cause that is important to you. It is an unparalleled learning experience which gives you a valuable insight into donor motivations and preferences. It helps you to better understand barriers to giving and allows you to feel the power of engagement, genuine gratitude and the ability to make a difference.

As a donor you will be exposed to effective methods of fundraising and have the opportunity to see best practice and emerging trends in action. You might also see some things that don’t work and have the chance to learn from the mistakes of others.

You might also want to consider varying the kind of support you provide and include one-off, annual, regular and online donations in your repertoire. You could also look at becoming a bequestor, attending fundraising events and volunteering your time.

Fundraising is far from an exact science, so you will never find everything you need to know in a text book. Therefore, to become better at what we do, we must take it upon ourselves to continually seek out opportunities for learning and development. For those looking to advance their career or better equip their staff with essential skills, OKP offers a professional development service. We can create specialised learning and professional development programs that are tailored to the needs of the client. For more information please call 1300 721 799 or email
Contact OKP on:       1300 721 199

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