6 Secrets

Creating a Successful Case for Support

A carefully crafted Case for Support is an essential fundraising engagement tool aimed to ACCELERATE your Annual Fundraising and Capital Campaign success.

We understand creating a Case for Support can be a challenge (for some) so we’re letting you in on our inside secrets! Today we are sharing with you 6 tips to help you craft your next fundraising business case and get the best results from your major gift program, endowment initiative or capital campaign.

A good Case for Support will yield you donations in the $100,000’s and millions. A snap shot of 6 tips is below – download the full perspective here.

Tip 1: Take your prospects on a journey
With the Case for Support you are essentially taking prospective donors on a journey from where you have come from, to where you are now, to where you could be in the future with their help.

Tip 2: Make it donor/people centred
In order to achieve cut-through in today’s cluttered charity marketplace, it is vital that you take a donor-centred approach to your case.   Your case should read like an invitation that makes the donor feel important, shows them you share values and that they can be a hero to your cause.

Tip 3: Keep it simple
Creating a Case is like designing a shop window – you only need to put your most enticing and interesting things on display.   If people like what they see, they will walk through the door.

Tip 4: Use images to enhance your story
They say “A picture is worth a thousand words” so when possible use photos and drawings to tell your story and paint a vision for the future.

Tip 5: Write for your audience
You need to be mindful of who your (diverse) audience is and write in a style that they both understand and relate to.

Tip 6: Appeal to emotions, then to intellect
Personalise statistics with true stories and case studies.  Resist the mundane.  Talk about a specific heart patient or a girl that turned her life around with the scholarship she received.

A good Case for Support will yield you donations in the $100,000’s and millions.Some organisations don’t feel confident taking on a Case for Support alone, while others gain value out of having a more subjective pair of eyes involved in the process. Our team thrive on the challenge and we love helping our clients bring to life their ideas, dreams and future vision. Sing out if you need help.

In the meantime for more tips and insight download our Bright Ideas Case for Support Tip Sheet 

A good Case for Support will yield you donations in the $100,000’s and millions.  Some organisations don’t feel confident taking on a Case for Support alone, while others gain value out of having a more subjective pair of eyes involved in the process. Our team thrive on the challenge and we love helping our clients bring to life their ideas, dreams and future vision.

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