Marathon synergy

Many people would be completely daunted by the prospect at running in their first marathon, but for me, I know I am prepared and ready…I am armed with the confidence and skills I need to meet my race expectations

You see running a marathon is much like embarking on a new fundraising campaign –success is determined by your efforts in planning and preparation. Of course the kick start is setting the vision!

So it is with optimism, focus and drive that I approach running in the 42.2km Gold Coast Marathon, just as you should with your next fundraising campaign.


It is not enough to simply identify your goal – you must also ensure it realistic and achievable.  For an organisations with limited fundraising experience or a small donor base, raising $1million dollars is as unlikely as someone who has never run before making it to the finish line.  It is great to have a vision and dream big, however you may need to tackle your ultimate goal in stages, setting a number of interim goals along the way.  In order to assess your fundraising “fitness” level you need to look at;

  • What is your current giving like?
  • Do you have a good supporter database?
  • Have you launched a fundraising campaign before?
  • What is the current market like?
  • Do you have access to new donor markets?

For me, I had run a half marathon and was physically fit from running 2-3 times a week, so I knew I had the strength and stamina to achieve my goal.


While I had always thought about running a full marathon, the right time did not present itself until I lost a friend to cervical cancer.  Losing her was the motivation I needed to take a leap and sign up to run the marathon in her honour.

Strong motivations are also important to consider when timing your fundraising campaign.  These motivations will not only help drive your campaign, they will help engage your staff and supporters and focus your efforts.

Like me, once you find your motivation, things start falling quickly into place and you will find it easier to formulate a plan and prepare to achieve your goals.


You can’t just turn up on race day and run and expect to reach your goal, you need to prepare, to train, have strategies for injury prevention, correct fuelling with the right nutrition, strength training etc.  Preparing your body as best you can to ensure you not only can reach your goal but you can keep moving afterwards. Likewise with a fundraising campaign, you have to prepare as best you can to maximise your potential.

  • How well do you know your supporter database?
  • Do you have strong campaign leadership potential?
  • Does it fit in with your strategic plan?
  • Are you well placed to develop a strong marketing campaign?
  • Do you have sufficient resourcing etc.


While I will be running the marathon alone, there are many people who will contribute to my success.  Just as I need the support of my family and friends, my trainer and Physiotherapist, your campaign will need support from various groups each contributing in their own way.  In focussing on their financial goals, many organisations neglect the fact that a successful fundraising campaign also requires advocates or ambassadors to spread the word, engaged and knowledgeable staff to keep things on track and a strong leadership team actively involved in the campaign.

YOU DID IT!!  Now what?

While I am looking forward to some serious relaxation once I cross that finish line, I know it won’t be long until I move on to my next challenge.  Therefore it is important that I take the time to thank everyone that has helped me along the way and that I asses my performance and learn from any mistakes as a base for future goals.

Once you have reached the conclusion of your campaign take some time to celebrate your achievements but also make sure you be grateful for your supporters, build on your success and continue to grow.  Then set yourself a new goal and remember every achievement is a stepping stone to greater success.


Prepared 2013

Written by Zoe Pike (1st time marathon runner) and Emmalee Bell


Contact OKP on:       1300 721 199

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