As the new financial year gets underway, many will be wondering how the philanthropic landscape is likely to change in our volatile economic climate. Whilst no-one can predict the future with absolute certainty, paying attention to current trends can help with wise forward planning of your fundraising efforts.
Giving Trends perspectives are designed to help you do just that.
Now in its 25th year, the Giving Trends research initiative tracks trends and challenges faced by the not for profit sector in regards to individual, corporate and foundation giving. Industry leaders throughout the country have participate and enrich the survey process results in the findings representing broad range of not for profit (NFP) organisations.
GT2012 reveals some interesting trends with implications for fundraising and not for profit marketing in the coming year.
- The majority of sector leaders believe that corporate giving is falling.
- The economy, followed by charitable competition were considered to be the biggest challenges to fundraising. Whilst the predicated ‘game changer’ going forward is charitable competition.
- Direct mail, personal approaches and major gifts were predicted to be the most successful fundraising methods in 2014 and beyond
- Over 81% of respondents thought that personal solicitation and stewardship are key to generating financial support
- Despite the popularity of social media, only 33.6% of NFPs use Facebook and only 22.9% use Twitter.
Over a coffee download our ‘2 minute read’ which features a couple of highlights – to get it please click here. To download the full summary report, including analysis and sector by sector breakdowns of the results, please click here.
Looking to contribute to the bigger picture? Looking for a way to advance philanthropy and not for profit performance in this country?
Giving Trends 2013 is now opened.
This is your opportunity to contribute to this data rich program. To complete the annual survey please click here. Join 1,000’s of other leaders and have your say! PS: You could also win an iPad to help you keep connected!