Winter Olympic Inspiration

Inspiration for your fundraising strategy

I absolutely love the Winter Olympics.  There is something magical about all that snow and the ability of people to perform super-human feats in sub-zero temperatures.  I also find them very inspiring.  Watching the closing ceremony on Sunday night I reflected on some of the valuable things fundraisers could learn from the PyeongChang games and incorporate into their fundraising strategy.

Coming from a country with limited snow and ice, the Australian Winter Olympic Team has the odds stacked firmly against them.  But rather than deter them, it seems to spur our Winter Olympians on.  They know that victory will be even sweeter when they prove the naysayers wrong and eclipse those who have had more opportunities to succeed.

You can succeed against the odds

The take-away here for non-profits is that no challenge is insurmountable if you have the passion and drive to succeed. You may need to work harder than your competition, but your achievements will be more inspiring for your organisation and the people who support you.

Skills create new opportunities

There are a considerable number of Winter Olympians who use their incredible skill to compete in multiple events or to successful transfer from other sports.  They are living proof that exciting opportunities exist for those willing to think outside the box when it comes to applying their skills.

One of the most inspiring examples is from the last Winter Olympics in Sochi.  Former Olympic hurdler, Jana Pittman aspired to be the first female athlete to compete at both the Summer and Winter Olympics, so she looked for a winter sport that utilised her unique skills.  Her talent for running fast and jumping was perfect for bobsled and she achieved her goal of competing in the Sochi Winter Olympics.  When looking for new opportunities in fundraising and philanthropy, you need to carefully examine the skills in your team and consider how else these skills could be applied.  For example, having someone on your team with a very engaging phone manner could present the opportunity to develop a personal solicitation program in support of a major gift or capital fundraising campaign.

Going down-hill gives you the power to fly

Watching the aerial skiing, snowboard half-pipe and ski jumping is a wonderful reminder that going down is what creates the momentum needed to fly.  Similarly, in fundraising, we sometimes need to fail before we can succeed. Failure is like feedback it is shows us what isn’t working and points us in a different direction. The process of learning from our mistakes is truly invaluable, and is something we need to embrace, not run away from.


If the Pyeong Chang Winter Olympics have left you feeling similarly inspired, I would love the opportunity to talk with you about how OKP Philanthropy and Marketing can help you go for gold.  Having OKP on your team is like having an amazing sports coach.  We motivate and inspire you while building your capacity to achieve your objectives.

For more information please call us on 1300 721 799 or email

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