Here are our top 5 digital fundraising tips
1.Increase SEO – Promote your web address widely and ensure your organisation ranks highly in searches of its name.
2. Be interesting – Interest is the currency of the internet so always apply the “would I pass this on” test.
3. Communicate impact – Utilise statistics, images, infographics and video case studies to show that the organisation is both credible, capable and progressive.
4. Enable immediate action – It’s vital that people can respond online with minimal steps and that you offer softer actions like volunteering or newsletter sign up.
5. Build relationships – Give people reasons to revisit your website, prompting them with new content, newsletters and social media updates.
If you would like some advice or direction in the area digital fundraising call us on 1300 721 799 or email firstname.lastname@example.org.