Top 5 – Digital Fundraising

It has been forecast with the establishment of the National Broadband Network, Australia will rank in the top 5 of the world highest broadband users by the year 2020. Digital strategy is going to be vital for not-for-profit organisations as they work, connect and collaborate in the future.
The continued rise of ‘digital fundraising’ is an exciting advancement that allows not-for-profits to be more donor-centric than ever before.

Here are our top 5 digital fundraising tips

1.Increase SEO – Promote your web address widely and ensure your organisation ranks highly in searches of its name.

2. Be interesting – Interest is the currency of the internet so always apply the “would I pass this on” test.

3. Communicate impact – Utilise statistics, images, infographics and video case studies to show that the organisation is both credible, capable and progressive.

4. Enable immediate action – It’s vital that people can respond online with minimal steps and that you offer softer actions like volunteering or newsletter sign up.

5. Build relationships – Give people reasons to revisit your website, prompting them with new content, newsletters and social media updates.

If you would like some advice or direction in the area digital fundraising call us on 1300 721 799 or email enquiries@okp.com.au.

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