Five Fundraising Must-Reads

I have a confession to make.  It has been months since I last picked up a fundraising book.  While I love seeking out new knowledge and insight, there are so many books to choose from and so little time to read.  So, in order to get me out of my rut, I reached out to my team at OKP and asked them which fundraising books they would recommend.

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Storytelling Can Change the World by Ken Burnett

Recommended by Emmalee Bell, Principal Consultant

Effective storytelling has the power to engage your supporters, excite their curiosity, make them feel empowered and secure their involvement.  Ken Burnett’s book, Storytelling Can Change the World will help you hone this exceptionally valuable skill and expand support for your cause through transformational storytelling.

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Global Fundraising – How the World is Changing the Rules of Philanthropy by Penelope Cagney and Bernard Ross

Recommended by Brian O’Keefe, OKP Founder

Today, more and more not for profit organisations are taking over functions traditionally performed by governments leading to unprecedented growth in the sector. This book explores the implications of this growth and offers a an insight into the challenges and opportunities of global fundraising.

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The Generosity Network by Jennifer McCrea and Jeff Walker

Recommended by Sara Bidois, Principal Consultant

In this book you will learn how traditional money-centred fund-raising techniques often lead to anxiety and failure, while person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, you can build a community of engaged partners who share a common passion for your cause.

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How to Turn Your Words Into Money by Jeff Brooks

Recommended by Sara Bidois, Principal Consultant

Jeff Brooks, one of America’s top fundraising writers, reveals, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can’t find the right story; and a proven template for a sure-fire, never-fail fundraising letter. This book promises to help you write your most effective fundraising message ever. One that touches donors’ hearts, connects with their passions, and inspires them to give.

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Contagious – Why Things Catch On by Jonah Berger

Recommended by Emmalee Bell, Principal Consultant

Why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral? Jonah Berger has spent the last decade answering these questions and is now ready to reveal the secret science behind word-of-mouth and social transmission. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.

Even the most experienced fundraisers can benefit from new knowledge, information and insight.  If you think you may need to expand your horizons, why not give OKP a call for a confidential chat and guidance.  For more information please call on 1300 721 799 or email enquiries@okp.com.au

PS: Check back soon for our upcoming podcast recommendations.

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