Better late than never

With just a few weeks until the commencement of the holiday season, those yet to mail an appeal would be forgiven for thinking they have missed the boat. However, it’s not too late if you just keep things simple.

Direct mail and online appeals are not just about raising money, they are also an important tool for engaging your supporters and keeping your cause top-of-mind. If you don’t ask, your donors may choose to support someone who does and you risk losing loyal supporters to your competitors.

While you won’t have time to produce an eye-catching design, a simple but compelling letter or email can be crafted in an afternoon. Here are 3 tips for writing stand-out correspondence.

Choose your words carefully. Without design or gimmicks to hide behind, all the recipients focus will be on the letter content. Choose your words carefully and ensure that everything your write serves a purpose. The letter must be interesting, genuine and most importantly donor-focused.

Make it easy to read. Choose a simple, easy-to-read font such as Arial, Times New Roman or Calibri in a size not smaller than 11 point. Keep your paragraphs short and highlight the most important points with bold or underline to draw the reader’s eye.

Make it easy to respond. Be very clear and direct about what you are asking for and how you want recipients to respond. Include a donation form and a response envelope or a direct link to your online donation facility.

It is also not too late to call OKP for help. We have expert copywriters available who can create or improve on your appeal letter. For more information please call 1300 721 799 or email enquiries@okp.com.au.

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