We all know Major Gifts equals major growth. Then why did 35% of NGOs in Australia report that they didn’t conduct major gift activities in 2012? And, yet community organisation re always looking for ways to increase their bottom line.
Major gift programs increase your database number, generate new and repeat income & compliment annual giving program activities. The key to you future major gifts success is an inspiring plan of action, dedicated resources and prospecting at a consistent pace! A short people-focused Case for Support is also essential.
Oh, by the way 3P’s: preparation + prospecting = profits.