Fundraisers in the Education Sector Celebrate Their Success at the
2014 Educate Plus Conference
In the second week of September, representatives
from the education sector will unite at the 2014 Educate Plus Conference to share experiences, gain learnings and network with fellow professionals working in the Fundraising, Alumni & Community Relations, Marketing, Admissions and Enrolment space.They will also be celebrating the achievement of new and exciting levels of success.
Philanthropy and marketing in the Education Sector has come a long way over the past decade. Today, schools and universities across the country are out performing other sectors in a range of areas, particularly capital campaigns, major gifts and bequests. Several institutions have succeeded in attracting high-profile mega-gifts from wealthy supporters deeply engaged with their missions.
For those attending the Educate Plus Conference, we urge you to take the time following the event to reflect on your past fundraising performance and consider what you can do better moving forward. The time between now and January 2015 (yes hard to believe it is only 4 months away) provides an opportunity to review your goals, refine your plans and most importantly celebrate your success. While the journey ahead is challenging, it is our professional opinion that the education sector is well equipped to lead the way and set new benchmarks for fundraising and marketing in Australia.
Australian charities do not seem to be as actively engaged with the challenge and as a result there are many Australian participants who are unsure of how to contribute. The ALS Association in the USA has updated their Twitter account nearly every hour since the Ice Bucket Challenge took off. In comparison the MND Australia Twitter page has not been updated in over a week.
To access the Education Sector philanthropic infographic click here
Blogs of interest:
- We are seeing a growing divide between organisations at the top and bottom of the success-ladder…read about the fundraising conundrum.
- Getting your campaign board or committee to create the Case for Support is an excellent way to engage them and secure their commitment early on…don’t leave your Case for Support to rock, papers or scissors.
- 80% of shoppers undertake online research before making a major purchase decision. But yet there are still not for profit organisations making major decisions without first arming themselves with knowledge. <span “>Reduce your risk and increase philanthropic opportunities –research before action.